London touches include partnerships with brands like flower shop Pulbrook & Gould and local perfumery Floris. Guests can hire a bike for £10 a day and take a picnic basket to Hyde Park or St. James’s Park. This is a fine choice for families who want to be in the center of London—and for dog owners, as it’s very dog friendly.
12 New London Hotels to Get Excited About
London calling? These hotels—stylish town houses, global brands, and refreshed grande dames among them—are waiting.
The Dilly
In early 2021, the Dilly, previously under Marriott management, debuted a refurbished look and new name on London’s Piccadilly, walking distance from Piccadilly Circus, Soho, Chinatown, and the theater district to one side, and on the other, shopping emporium Fortnum & Mason, Hatchards (the oldest bookshop in the U.K.), and the Royal Academy of the Arts. Of the 283 rooms, the 12 Dilly suites shine, some with views of Parliament and Big Ben.
While many hotels erase history in favor of modernity, we love the slightly creaky floors and the gilded, original ceilings. There is a dance studio—the only one at a London hotel—where guests can take classes like ballroom, two indoor squash courts, the only outdoor terrace on Piccadilly for breakfast, and a greenhouse restaurant for its Peter Rabbit–themed afternoon tea.
London touches include partnerships with brands like flower shop Pulbrook & Gould and local perfumery Floris. Guests can hire a bike for £10 a day and take a picnic basket to Hyde Park or St. James’s Park. This is a fine choice for families who want to be in the center of London—and for dog owners, as it’s very dog friendly.