Brochure: Floral Artistry
Explore Floral Artistry, the Pulbrook & Gould brochure: an introduction to our flowers, English garden style and London heritage since 1956.
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Step inside the world of Pulbrook & Gould: a story of flowers, artistry and English garden style, shaped in London since 1956.
Across these pages, discover our heritage and the distinctive approach that has defined the house for seven decades: natural, generous and quietly theatrical. From intimate bouquets and wedding flowers to remarkable interiors, celebrations and dining tables, every composition begins with a deep understanding of colour, season and place.
Our brochure brings together archival moments and enduring inspirations, alongside the exceptional craftsmanship and personal service at the heart of Pulbrook & Gould today.
Inside the brochure
The story begins with the friendship and shared vision of Susan, Lady Pulbrook, and Rosamund Gould, whose love of the English country garden established a new, more natural language of floristry in London. Archival photographs sit alongside later work, tracing the house's evolution while revealing the principles that remain constant: seasonality, generosity, individuality and an instinctive sense of occasion.
The floristry chapter explores arrangements for the home, from quietly elegant seasonal flowers to sculptural statements created for significant rooms. The wedding pages show how personal flowers, ceremony designs and reception installations can be brought together as one considered scheme. Further chapters introduce our work with interiors, entertaining and the dining table, where flowers help establish atmosphere, rhythm and a memorable sense of welcome.
Together, these pages offer inspiration as well as an introduction to the breadth of our work. Every commission is approached individually, whether it is a single exceptional arrangement, flowers for a private home, an intimate dinner or a large-scale celebration. Our florists consider the setting, season, palette and character of the occasion before developing a design that feels entirely at home.
If the brochure inspires a project of your own, please contact our London team. We would be delighted to discuss the occasion, understand your ideas and advise on the most appropriate floral approach.
To see what others have written about us, visit our press archive and client reviews.