The Pulbrook & Gould Guide to Beautiful Blooms: Expert Flower Care Tips

Welcome to the Pulbrook & Gould Flower Care Guide, your essential resource for ensuring the lasting beauty of your exquisite floral arrangements. As London's premier florist, we want you to enjoy the vibrancy and elegance of our hand-crafted bouquets for as long as possible. Follow our expert tips and simple steps to keep your Pulbrook & Gould flowers looking their freshest and most radiant.

Caring for Your Cut Flowers:

Unwrapping: Gently remove the bouquet from its packaging, taking care to unwrap the paper and Aqua pack.

Tie: Please refrain from cutting the tie as it plays a crucial role in maintaining the bouquet's shape and arrangement integrity.

Foliage: Remove any foliage below the waterline to extend the flowers' life.

Stem Trimming: Trim the stems at a diagonal angle for better water absorption; use sharp scissors or a knife. For woody stems, use scissors to split the ends if necessary. Adjust the stem length to fit your chosen vase.

Water Preparation: Prepare the vase by adding the flower food provided to lukewarm water, ensuring it's thoroughly dissolved.

Arranging: Carefully place the flowers in the vase, ensuring all stems are submerged in the prepared water.

Placement: Position the vase away from direct sunlight, drafts, heating vents, or air conditioning units to avoid premature wilting in your London home or office.

Specific Flower Care: Discover tailored advice for some of the popular blooms featured in our collections, including delicate tulips, elegant roses, vibrant anemones, and more. Understanding the specific needs of each flower will help you provide the best possible care.

Extending the Beauty: Explore additional tips and tricks to help your flowers thrive, from refreshing the water regularly (every 1-2 days) and re-trimming stems to recognizing signs of dehydration. With a little attention, you can prolong the joy your Pulbrook & Gould flowers bring to your London home or office.