The Handbook: 8 Of The Best Flowers Shops In London

We are delighted to be featured in The Handbook's guide to the 8 best flower shops in London, a trusted city guide for Londoners who know where to find the best of everything the capital has to offer.

The feature celebrates London's finest florists: those that offer a more bespoke, personal service for those who want something beyond the bustle of Columbia Road on a Sunday morning. From the A-list's favourites to florists redefining what luxury floristry can look like, The Handbook rounds up the shops worth knowing about. We are proud to be among them.

London's Florist Since 1956

Pulbrook & Gould has been one of London's most trusted and celebrated florists for nearly seven decades. Founded by Susan, Lady Pulbrook and Rosamund Gould, our studio has always offered exactly what The Handbook describes: a bespoke, personal service rooted in the heritage of British floristry and inspired by the beauty of the English country garden.

Our team works with the finest seasonal blooms to create arrangements that feel genuinely considered, whether it is a classic bouquet, a sculptural hatbox arrangement, or a bespoke commission for a wedding or special occasion.

Visit Us or Shop Online

Our studio at 65 Gloucester Road, South Kensington, welcomes visitors looking for a more personal flower-buying experience. Alternatively, browse our full range of luxury arrangements online, with delivery across London and the UK. Same-day options available.

Whether you are a longtime client or discovering Pulbrook & Gould for the first time, we would love to welcome you.

Please note: Pulbrook & Gould has since relocated. Our studio is now based at 65 Gloucester Road, South Kensington, London SW7 4PE.