We're delighted to be featured in Time Out London's guide to the best florists in the city — the definitive city guide for Londoners and visitors alike, trusted for its honest, well-researched recommendations across every category.
As Time Out puts it: "It's always a good time for flowers – and London has a wealth of florists, so there's no reason for your bouquet-buying to be limited to a Sunday morning stroll down Columbia Road." We couldn't agree more — and we're proud to be among the florists they recommend for those who want something a little more considered.
London's Luxury Florist Since 1956
Pulbrook & Gould has been one of London's most celebrated florists for nearly seven decades. Founded by Susan, Lady Pulbrook and Rosamund Gould, our studio has always offered something beyond the ordinary: arrangements that are seasonal, beautifully crafted, and rooted in the heritage of British floristry.
Whether you're making a gesture for an anniversary, Valentine's Day, Mother's Day, or simply because — our team creates flowers that feel genuinely special. Not a generic bunch, but something that has been thought about, arranged with skill, and presented with care.
Ready-Made & Bespoke Arrangements
Our online shop offers a curated range of ready-made arrangements — hand-tied bouquets and vase arrangements, hatbox arrangements, posies, and seasonal collections — available for delivery across London and the UK. Same-day delivery is available for those moments when the occasion can't wait.
For something more personal, our team is always happy to discuss bespoke commissions — flowers tailored to your brief, your colour palette, and your occasion.
Visit Us or Shop Online
Visit our studio at 65 Gloucester Road, South Kensington, or browse our full range online. As Time Out confirms: when it comes to London's best florists, Pulbrook & Gould is the place to go.